For anyone looking to pitch a product and/or service to a marketing agency, lend me your ears, because I’m going to give you a gold mine of insider information on what we marketing agencies are looking for.

WE REALLY ARE INTERESTED, EVEN IF IT DOESN’T SOUND LIKE IT

I’ve sat on both sides of the desk. I worked for 15 years pitching media solutions to agencies, and now 22 years into my career, I’m running a marketing agency, handling domestic and international campaigns for our clients around the United States.

I can remember how frustrating it was to mindlessly blast out email after email to agencies pitching the newest product or service for their clients, only to get no response.  Now sitting on the buyer’s side of the table, I can understand why I was snuffed out left and right by agencies. 

You see, decision makers in agencies are usually barely floating with their nose above water, so you only have micro-moments to interest us.  That sounds harsh, but it’s not meant to be.  It doesn’t take much to interest us in wanting to know more. 

I’ll let you in on a secret — if you do your research and propose a product or solution that you TRULY believe can make sense for a specific client of ours, I personally will ALWAYS listen. I’m looking for whether you’re trying to sell me, or if you have an actual solution that makes sense for my client.  These are two very different things.