MDDC supports its members’ efforts to understand their readership and provide actionable data for editorial and advertising initiatives. MDDC has created a readership survey that each publication can use to survey its audience. Each publication will have its own survey link, and MDDC will provide the results of the individual publication survey as well as an overview of the entire region. This survey may be used to “prove” that the percentage of your print readership over age 21 is 85% or more, as required by the Maryland Cannabis Administration advertising guidelines.
The survey will be open from November 6 to November 30.
How can you take advantage of this initiative?
- Tell us you want to participate. MDDC will generate a publication-specific URL for you. If you have more than one publication / website that you would like to survey, please get a URL for each one.
- Provide an incentive for respondents. We recommend a $50 gift card. Once the survey closes, we will choose a random individual from your respondent pool and communicate that information to you so you can send out your prize.
- Publicize the initiative. Only you can encourage your readers to respond to the survey. Best practices for publicizing are included below. We have provided customizable advertising, a publisher’s note, and copy for the email blasts. All you need to do is drop your logo and publication-specific URL in.
- Wait for results. The survey will close November 30th and results will be sent to participating members by the end of December.
Best practices
- Customize the ads provided with your publication-specific URL and logo.
- Send an initial launch email to entire distribution list on November 6th when the survey opens.
- Publicize the survey using the customized ads in your print publication, on your website and on social media.
- Post often on Facebook, Twitter, Instagram and other social media outlets to drive traffic and check to make sure the ads are running in your publication and on your website.
- Send a Don’t Forget email November 15th in anticipation of the November 30th survey close.
