Join ASBPE on Oct. 28, 2025, 2-3 pm ET for an insightful webinar on how B2B media professionals can use generative AI to support, supplement and enhance their publications’ podcasting, social media and event coverage efforts.
In this session, we’ll explore tangible ways you can add AI to your editorial workflow:
- Event Coverage: Learn how AI can streamline pre-event planning and research by generating interview questions and identifying key themes. Explore how AI can assist with real-time content generation for social media and your website through transcription, session summaries and news drafts. Then utilize AI post-event to repurpose content into multiple formats, generate comprehensive reports and identify key areas where you should respond to attendee feedback.
- Podcasting: Discover how AI can assist with research, topic ideation, script and outline creation, automated transcription, editing, audio enhancement and repurposing content to promote your podcast work.
- Social Media: Use AI to draft social media posts, repurpose long-form content, create visuals, identify trends, optimize for engagement, plan content calendars, analyze competitor strategies and enhance audience engagement through sentiment analysis.
Speakers Cassie Green, content director of Apparelist at PRINTING United Alliance; Theresa Hegel, executive editor, special projects and sustainability at the Advertising Specialty Institute; and moderator Jonathan Maze, editor-in-chief of Restaurant Business at Informa Connect also will cover the best practices for integrating AI into your workflow, including human oversight and fact-checking.
Don’t miss this opportunity to discover how AI can revitalize your B2B content strategy and save you time!
Registration:
Members: Free (Join today!)
Non-Members: $20
Register by Oct. 27 to attend.