“Cord-cutting” has become so popular, dictionary.com has developed its own definition for the phrase; “A person who cancels or forgoes a cable television subscription.”  If you cut the cord to avoid seeing advertisements, you’ll be disappointed thanks to OTT (Over-The-Top) Marketing.

OTT marketing basically refers to any streaming service that delivers content over the internet.  OTT can be audio only, or audio-video, but for the purposes of this article, we’re going to focus on audio-video advertisements (think TV commercials).

So, what streaming devices could serve up a commercial for a small business?  Lots.  And lots.  But one of the largest is Hulu, and they’re going after as many businesses as possible.

Hulu recently put out a “state-of-streaming” insight out to those interested in testing their Ad Manager Beta platform.  Here’s what they have to say…