Let’s face it — prospecting can be brutal, especially if you’re lacking resources to assist in flipping over rocks to see what’s underneath.

Pulse Connect is a resource you may not know about, and — at least through the end of the year — it’s free to use and has been for a while now.

Using Pulse Research’s national survey data on consumer spending, their complimentary platform can be a very effective arrow in your quiver when prospecting and cold-calling businesses.