Popular social media platforms tout that their platform is designed for businesses to self-manage and market.  But there’s a lot more that goes in to building and managing a successful business page.

1. USE SOCIAL MEDIA TO HUMANIZE YOUR BRAND.

Most brands could use some humanizing, and they certainly don’t do enough of it. Humanizing your brand creates trust and loyalty with your consumers, which means more sales and more importantly, returning sales.  It goes beyond building your brand – it brings to life something that’s tangible for consumers to connect to, engage with, and remember.