Even if you’re just a casual social media or YouTube user, you’ve likely been exposed to some sort of questionable information that lacks reliable and reputable sourcing.  Don’t worry, you’re not alone. 

In May of 2020, a survey of over 8,000 people around the world revealed a feeling of distrust brewing towards social media platforms. Unfortunately, advertisers on these platforms have now been caught in the crossfire because their brands are unprotected among misinformation.

According to the survey, 67% of US adults say that they’ve come across false information on social media.  More concerning is that 56% say they have trouble recognizing fake news on social media. Only 14% of those surveyed said that they trust advertisers on social media platforms, while newspapers ranked #1 in trust with over 69%, saying newspapers are the most trustworthy source of news and information. (Statista)