The Salesperson of the Year for 2024 is Nicole Allen of Baltimore Fishbowl.  The Fishbowl writes, “Nicole Allen is the definition of a powerhouse salesperson, consistently surpassing goals and redefining what it means to be a true partner to her clients.” 

The Salesperson of the Year award honors a sales executive that runs circles around their peers.  Nominations in this category require a short synopsis of how the nominee sets and exceeds goals, builds relationships with clients and agencies and is responsive to client needs. 

Our judge noted that “Nicole combines consistent, gold-standard performance with deep client partnerships and a strategic, consultative approach to deliver innovative, tailored solutions. She anticipates client needs while also being mindful of cost considerations. I get the sense that Nicole approaches her career with an entrepreneurial mindset that truly benefits her organization.”  Nicole’s nomination letter continues, “Her ability to cultivate deep, lasting relationships is unmatched—she doesn’t just sell; she strategizes, guiding clients through every phase of the buying cycle with precision and care. With a track record of delivering outstanding results year after year, Nicole is both a closer and a creative force, regularly introducing innovative solutions tailored to her clients’ evolving needs. She is an expert in navigating the competitive landscape, offering smart, strategic alternatives while skillfully managing cost concerns. Nicole’s responsiveness, deep understanding of client businesses, and ability to translate marketing insights into winning sales strategies set her apart. She doesn’t just meet expectations—she exceeds them, making her an excellent choice for Salesperson of the Year.” This is the second time Nicole has won Salesperson of the Year. 

Congratulations to Nicole!