Proudly Serving Maryland, Delaware and D.C. News Organizations Since 1908


Reader Insights Uncovered: A Deep Dive into Reader Buying Behaviors Using News Media

January 9, 2024

9:30 am

If you’ve ever believed that you’ve got the advertising landscape in local news media all figured out, prepare to have your perspectives broadened and enriched. Join our exclusive webinar, where we dive deep into the intricacies of these unique markets, challenging preconceived notions and unveiling fresh, data-driven insights. Drawing from a comprehensive analysis of reader behaviors and preferences within the Maryland, Delaware and Washington, DC markets, this session promises to transform your understanding, reach and power of local news media advertising. Here’s what you’ll learn:
  • Understanding Reader Behavior: Discover how readers across news media make their buying decisions. We’ll explore the insights derived from their regular interactions with news media publications across various platforms, providing you with an in-depth understanding of their preferences and habits.
  • Rethinking Traditional Advertising Approaches: Challenge your existing notions about advertising in the MD market. We’ll introduce innovative strategies and techniques that are reshaping how businesses engage with their audience in this diverse and dynamic region.

This webinar is a must-attend for marketers, advertisers, agencies, and business owners who aim to stay ahead and competitive in their markets. With our data-driven insights and practical tips, you’ll be equipped to craft more effective and impactful advertising campaigns that truly resonate with your target audience.

Your Host – Kevin Berrier, Marketing Director, MDDC Advertising Services

Kevin Berrier is a seasoned Marketing Director with over 22 years of experience in the field of marketing and advertising. Currently serving as the Marketing Director for MDDC Advertising Services, Kevin is a holistic omnichannel marketer who excels in creating impactful campaigns that resonate with audiences. Always keeping an eye on emerging marketing trends, Kevin takes it upon himself to educate businesses and organizations on how to stay ahead of the curve. His expertise isn’t confined to a single region; he collaborates with businesses and organizations across the United States, helping them achieve their marketing goals through innovative and effective strategies. Not just a behind-the-scenes strategist, Kevin has traveled around the United States to speak and moderate at leading industry conferences. His insights into the ever-evolving world of marketing make him a sought-after speaker and thought leader in the field.