Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages. What worked well last week might be the new taboo this week. This fast-paced session will look at data from the last 30 days to outline specific tactics for things like increasing open rates and clicks as well as boosting overall email marketing performance.
AAF Members: Free
Session attendees will:
- Gain insight into what current environmental factors are causing open rates to fluctuate.
- Learn some of the current best days and times to email for maximum impact.
- Come away with key learnings around how to make subject lines stronger, what keywords, symbols and more are driving open rates and how to make offers stand out.
- Master the latest tips for personalization, interactive design and even using emojis.
About our Presenter:
Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, making the company a leader in acquisition marketing strategies and permission email marketing services.
Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters.
Advance registration is required to obtain Zoom login credentials for this event.