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5 digital, revenue, diversity and audience strategies your newsroom should follow after ONA 21

Local Media Association

July 6, 2021

By Penny Riordan • LMA Director, Business Strategy and Partnerships

While it was sad that we as an industry couldn’t meet in person for the Online News Association’s conference this year, the topics and speakers at ONA 21 were still inspiring. This year was my seventh ONA, and I’ve been a speaker and panel moderator in several past years. What I love about ONA is the topics are always at the forefront of what industry leaders are talking about.

If you registered but didn’t attend, you can check out recordings for nearly every session on the site. For those that didn’t register, the session pages often have slide decks and other resources. Here are the biggest takeaways you’ll want to make sure your news organization considers.

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